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WARREN, Mich. — When you’re attractive for the absolute Christmas allowance — say a $2,900, 24 karat gold braid for that appropriate addition who has aggregate — your aboriginal stop ability be the Neiman Marcus anniversary catalog.
But that item, forth with a $5,000 shuffleboard table, a $2,600 agitation horse, as able-bodied as abundant added affordable awakening toys, furniture, barware and added items, are allotment of Art Van Furniture’s aboriginal Wonderland Anniversary Allowance Guide.
The glossy, 107-page archive debuted in November and appearance about 1,000 items — aggregate from a 2-foot, LED besom timberline and LED distinct fiber lights for beneath than $20 to a Nuevo shuffleboard table on auction for $4,999. There are array of anniversary décor items offered, including Prussian and Byzantine bottle ornaments, nativities, pre-lit Christmas trees, lights and menorahs; anniversary absorbing items such as MacKenzie-Childs centerpieces and Kate Spade confined items; and ability such as photo frames, adornment boxes and black accoutrements encrusted in Swarovski crystals.
On the appliance and accents side, shoppers will acquisition a button-tufted Celeste queen adipose bed for $699 and the Magnolia Home Dapper daybed for $999 (along with added Magnolia Home furniture, accents and anniversary decorations).
Then there’s that about $3,000 gold, wall-mounted braid (and abundant beneath big-ticket versions in chrome and chestnut finishes for those who charge to save some money for the absolute bottles of wine); metal and acrylic bar carts for $319 or less; and, of course, toys — like the $5,000 drag lath table or a $3,299 copse ping pong table, the agitation horse and a cornball blaze agent scooter ($169).
Diane Charles, carnality admiral of accumulated communications, credits Art Van CEO Kim Yost with the Wonderland allowance adviser idea. He capital to try article a little aspirational, and for the accomplished year, “they went all over the apple and begin amazing product,” she said.
“It helps with abundance of purchase,” she added, “gives addition acumen besides appliance to appear into the abundance and attracts a bedfellow that maybe we wouldn’t commonly attract.”
Art Van flirted with article like this with accomplished catalogs, but they were added about accessories with anniversary flair, “nothing on this scale,” she said.
Charles wouldn’t acknowledge sales figures, but during a three-day archive barrage this month, Art Van rang up added sales than the accessories archive did all aftermost year.
She has alleged the catalog, “Sears Wish Book meets Neiman Marcus,” with its mix of affordable and affluence gifts. Her claimed favorite: a armlet that doubles as a alembic (it comes in four colors and is on auction for $39) … “because it’s unique,” she added.
Large displays of the Wonderland allowance items are set up in the atrium areas of nine Art Van food in Chicagoland, Detroit, Grand Rapids and added Michigan stores. Consumers can aces up the allowance adviser in all stores, and Art Van has mailed 100,000 copies to adopted chump ZIP codes in its market.
The archive and all items additionally are accessible online, and Art Van is announcement it heavily on amusing media and via added accessible relations efforts throughout the anniversary season.
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