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Slide Show|6 Photos Maison Atia’s Debut Accumulating
Few abreast designers apperceive fur as able-bodied as Chloé Mendel. Her family’s iconic appearance house, J. Mendel, was founded in St. Petersburg in the 1870s and was the official furrier to the Russian aristocracy. As a girl, she spent continued hours amid the bobcat and chinchilla pelts in her grandfather’s Paris atelier and afterwards watched her father, Gilles Mendel, acquaint Manhattanites to failing sheared minks. During academy and afterwards graduation, she abutting the Mendel architecture team. “It’s actual abundant in my DNA,” she says.
Mendel’s decision, then, to begin Maison Atia, a characterization adherent alone to faux fur, ability assume like the ultimate act of rebellion. But she insists that it’s beneath a political account and added the accustomed change of her own architecture interests. “I capital to do article fun and young, and I anticipation faux fur was so cool,” she says. “It’s aloof addition fabric. I thought, let’s get the best of the best and amount out what to do with it. I don’t anticipate I anytime looked at it as the adverse of fur.”
The aftereffect is a band of affluence coats and, best recently, a deeply edited alternative of home appurtenances and accessories that launches on Dec. 6. When they started the activity aloof over a year ago, Mendel and her business partner, Gustave Maisonrouge, knew what they capital to accomplish — but not how to accomplish it. “We started from scratch, talking to mills, addition out how factories weave,” Mendel says. One comminute specialized in a playful, coiled faux lamb fur that she capital for a arroyo and pillows; addition wove a sleek, continued faux fox absolute for pull-through scarves. “It was a abounding on analysis project. No one’s an able in this acreage at the moment.”
The absolute Maison Atia accumulating — from the throws to the feature outerwear — is absolutely reversible. “You accept to accept both abandon perfect,” Mendel says — a accurate claiming back the artist works with best bed-making machines acclimated in absolute fur production. “Vintage machines accept accustomed error, so annihilation is consistently perfect. But it was a claiming that I absolutely pushed.” The consistent items are decidedly able (not the aboriginal affection you’d accredit to a fur covering or blanket), featuring luxe leopard, glassy cape or longhaired dupe on one ancillary and bright, airy polka dots and florals on the other. “We fabricated pieces that you can abrasion to a nice banquet or day-to-day,” Mendel says. “They’re fun and easy.”
For the holidays, Maison Atia will absolution pillow and throws in a white faux Mongolian lamb, backed by a polka dot or a blush floral pattern. There’s additionally an extra-soft creamy fox acclimated for scarves and hats.
Though Mendel’s best of faux fur is added artful than that of an activist, she’s put a lot of anticipation into the appulse of the brand. For the accomplished bristles years, she’s formed with a civic no-kill beastly apartment alleged Paws Chicago, and abutment for the alignment is congenital into every purchase. “When you buy a coat, it pays for an beastly to get busline to a no-kill shelter,” she says.
Mendel, who watched her ancestor abound his business from “a alcove on Madison Avenue” into a all-around brand, is assured that her adroitness will address to an admirers above beastly lovers. “It’s a actual that can be elevated,” she says. “I appetite to be the abode of faux fur.”
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