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Typically the area of retail chains and administration stores, Chandler Fashion Center afresh accustomed Malani Apple Mercato, an Indian bazaar-style abundance that offers shoppers a different all-around experience.
Nestled amid Sephora and Free People, the abundance is a far cry from the chains that beleaguer it in the mall. Rather than focus on one specific alcove like women’s accouterment or furniture, it sells a assorted arrangement of products, including clothing, adornment and British and Indian foods as able-bodied as furniture, décor and wines from all over the world.
Owner Pradip Malani has his own adornment designers, and all of the accouterment and adornment awash in the abundance is fabricated in India.
The Chandler abundance is Malani’s additional location. He opened the aboriginal Malani Apple Mercato at Paradise Valley Capital in Phoenix over six years ago. Establishing the aboriginal abundance was an acclivous action but the action has been abundant easier in Chandler the additional time around.
“It’s been an evolution,” Malani said. “People accept been accepting added and added into the Bollywood appearance and now you see it everywhere. We are the alone bold in boondocks really.”
For Malani, it is all about introducing the cast to the community. Once shoppers appear aloft his store, their reactions are about consistently positive, he said.
While his abstraction may assume out of abode in a burghal mall, Chandler, in particular, is absolutely a prime area for Malani’s bazaar.
“Chandler has a lot of assorted communities, which helps a lot,” Malani said.
Prior to aperture his Arizona stores, the Ahwatukee citizen formed in the adornment industry for 39 years and operated an Indian accouterment and adornment cast in Los Angeles alleged Sona Chaandi.
The abundance absolutely began to booty off as the Bollywood appearance bent on with celebrities and Malani noticed an uptick in absorption “once celebrities like Madonna and Gwen Stefani started walking into our abundance and affairs our stuff,” he said.
Malani’s Los Angeles abundance alike provided the apparel for Johnny Depp in the fourth chapter of Disney’s “Pirates of the Caribbean” franchise, he said. The activity was a career highlight for the Mumbai-born Malani, who aboriginal visited the U.S. as a adolescent aback his ancestor took him to Disneyland.
He grew up in Kolkata and abounding aerial academy there afore affective to Los Angeles in 1979 to alpha his own business. He was admiring to Los Angeles by that antecedent cruise to Disneyland with his father.
Malani absitively to retire to Arizona seven years ago, and his son now runs Sona Chaandi in Los Angeles. That retirement did not aftermost long, though, and Malani absitively to carbon his Los Angeles abundance in the Valley in what he referred to as his “retirement project.”
“It’s bigger than accepting apathetic at home,” Malani said.
Despite its different concept, Malani Apple Mercato exemplifies a growing trend in retail that has apparent aliment focus on accouterment different adventures for -to-be buyers. As aliment attempt to attempt with online shopping, this tactic allows them to action article to consumers that Internet marketplaces like Amazon like cannot.
“I anticipate it is a absolute archetype of retailers actuality creative,” CBRE Retail Services Aboriginal Vice President Todd Folger said. “It’s not that there’s annihilation amiss with a acceptable retail store, but the added you can accomplish an acquaintance for the consumer, the bigger the adventitious is they are activity to absorb added time in that store.”
In that vein, Malani Apple Mercato offers countenance threading and chestnut anatomy art from able artists. Its all-embracing admixture of clothing, aliment and décor offerings additionally set it afar from the added antiseptic online arcade experience.
“(That experience) provides consumers with added affidavit to appear aback and absorb added time in store, (and it is) absolutely a trend we will see continuing in the future,” Folger said.
– Reach Wayne Schutsky at 480-898-6533 or firstname.lastname@example.org.
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