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UPDATE, 11-29-17, 4:45 p.m.

The boutique will additionally affectation samples of the brand’s signature bedding, and swatches of added than 200 aboriginal Serena & Lily textiles.

The commodity will be housed and alien from the Serena & Lily warehouses in Richmond, Calif.

11-29-17, 12:30 p.m.

CHICAGO – Serena & Lily, a above e-tailer of flush home furnishings, will accessible its eighth abundance in a chic area of Chicago busy by added e-commerce companies.

Serena & Lily accepted via email that it will accompany agenda retailers such as Interior Define, Blu Dot, Warby Parker and Bonobos back it leases a two-level, 4,743-square-foot amplitude at 853 W. Armitage Avenue in Lincoln Park this spring.

In her emails, Jennifer Crowley, business administrator for Serena & Lily, referred to the abundance as a “design shop” that will “primarily be a exhibit with a small, curated account of bolt and allowance items.

“The Design Boutique will affection samples of every appearance from Serena & Lily’s signature bedding, aboriginal textiles, wallpaper, rug collections and a curated array of furniture, lighting, alfresco furniture, upholstery and décor.”

The boutique will additionally action swatches of added than 200 aboriginal Serena & Lily textiles.

The Sausalito, Calif.-based company’s broadcast offline attendance supports a trend apparent by:

Serena & Lily started as an e-commerce/catalog company, again confused into wholesale. After abrogation broad to advertise on serenaandlily.com alone in 2012, it opened its aboriginal retail location, the Beach Market in the Hamptons, in 2013.

The adjacency it called for its Chicago abundance offers absorbing acumen into the demographics an e-tailer seeks for an offline presence. Acadia Realty projects the citizenry aural a one-mile ambit of the neighborhood, accepted as Lincoln Park – Halstead & Armitage, to compress by 0.2% over the abutting bristles years, yet it projects the cardinal of households to accompanying access by 1.49%.

Acadia additionally projects the area’s per basic assets to access by 32.6% amid now and 2022, from $78,034 to $103,450. According to Acadia, the accepted citizenry aural a one-mile ambit is 79% white, and 36.4% of that citizenry is age 20-34.

Serena Dugan and Lily Kanter founded Serena & Lily in 2003. It sells bedding, calm and alfresco appliance and home accoutrement through its website and food in Atlanta, the Hamptons, Los Angeles, Newport Beach, San Francisco and Westport, Conn. The aggregation is aperture a 4,940-square-foot abundance on Springfield Avenue in Summit, N.J., a few doors from a new West Elm location.

Click actuality to appearance a photo of the Armitage Avenue storefront and annal through photo carousel to BCBGMAXAZRIA, the antecedent addressee in the amplitude area Serena & Lily will be.

Click actuality for a attic plan and annal bottomward to folio 4.

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