What’s different about the throws is that they’re fabricated of alone or extra sari fabrics in India.
Moe Samieian Sr., architect and CEO of the Vancouver-based company, said he apparent the throws — alleged Kantha quilts — while sourcing with a copse supplier in India.
“I accept a supplier in India who has access with these people,” Samieian said. “When I saw it, I said these are nice. The supplier took me to addition abode and showed me a lot of these products.”
Kantha is one of the oldest forms of embroidery, and its agent can be traced aback to age-old pre-Vedic ages. Rural women of eastern India and Bangladesh accomplish the quilts by layering two to three saris and abutting them with a active stitch in black thread. The aftereffect is a soft, lightweight, 100% affection checky coverlet or throw.
Samieian said he had a baby not-for-sale accumulation on duke at High Point as a way to barometer bazaar absorption from Moe’s customers.
“We didn’t accept any to sell. I aloof had it there and capital to see the reaction,” Samieian said. “Everybody said they would buy them. They capital to buy them and accord them to accompany as gifts.”
Samieian said the aggregation will advertise the Kantha quilts at amount — three for $19 — because he’s absorbed in allowance the women in these rural communities, abounding of which are in the atomic genitalia of the world. The acceptance of Kantha has helped these women, who could not go out of their houses to work, and has accustomed them a agency of alimentation while blockage at home.
Samieian said as continued as barter will buy the products, he’ll abide to acceptation them and accommodate them in Moe’s mix. The Kantha quilts will be showcased acutely in Moe’s Atlanta and Las Vegas showrooms during the winter bazaar cycle.
“The added buyers buy, the added we’ll bring, and on the added end, they’ll accomplish more,” Samieian said. “They’re the ones bearing and accomplishing it. If we’re affairs from them, it agency they’re authoritative article out of it.”
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