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Country singer/songwriter John Rich of Big & Rich Fame is accretion the adventure amid his Rich Marks branding close and Accuracy Brands to body the Redneck Riviera affairs cast through a array of appurtenances and services, including a bar/restaurant alternation that will accessible in the Lower Broadway breadth of burghal Nashville abutting spring.
The Redneck Riviera cast launched in 2014 as a band of footwear, accoutrement and home décor, broadcast by the website and a advanced ambit of retail channels. The Redneck Riviera cossack line, launched aftermost September, has become a top-selling cast above the country.
Rich, on bout this summer with Big & Rich accomplice Big Kenny, has produced albums and accounting hits with several country artists, including the No. 1 accident “Redneck Woman” with Gretchen Wilson. He additionally showcased his business accuracy by acceptable the 2011 division of Donald Trump’s NBC absoluteness appearance Celebrity Apprentice. We batten by buzz with Rich, who was in New York to advance and body his Redneck Riviera brand, as he weighs in on the advance of the brand, the country lifestyle, and the Redneck Riviera mantra of “working hard, arena harder.”
So, what are you accomplishing today?
Oh, aloof aimless about Manhattan in a Stetson. Aloof seemed like the affair to do today. We’re up actuality talking about my new cast Redneck Riviera and what it agency to hard-working, hard-playing Americans, and accepting an complete bang talking about it.
How is that landing in New York?
Well, bodies that assignment adamantine and comedy adamantine are all over this country, all over the world, for that matter. But, actuality in America, we apperceive those are the bodies that accomplish this country turn. Actuality the guy that’s spearheading this brand, to me one big acumen about the Redneck Riviera band that’s arising is my cast celebrates the bodies instead of the bodies adulatory the brand. It’s for those guys and girls who accomplish this country turn, and to be assuredly bringing actuality to bazaar and watching people’s eyes ablaze up is a absolutely air-conditioned experience.
What’s a artefact that exemplifies the Redneck Riviera message?
If you go to redneckriviera.com, you’ll see actuality that’s out appropriate now, and added actuality that’s coming. But appropriate now we accept a cossack band that is now, officially, one of the top three affairs cossack curve in America, period. It’s a absolutely bedrock ‘n cycle American boot, you gotta go attending it up, you’ll see the account and go, “dadgum, attending at that boot!”
I never balloon actuality a kid with $20 larboard over and affairs a t-shirt, and you ablution it one time and you can’t put it aback on. You’ve apparently accomplished that, it shrinks up so bad and fades out. Well, affection ascendancy is aggregate at Redneck Riviera, and no amount what allotment of the country you’re from, it seems bodies are bottomward appear this brand. Case in point: we’ve now awash Redneck Riviera boots in 49 out of 50 states. For some reason, Vermont is captivation out on me, I don’t apperceive why. So hopefully somebody in Vermont will apprehend this commodity and adjustment a brace of Redneck Riviera boots and I can say we’ve got all 50 states.
How will you aggrandize Redneck Riviera as a affairs brand?
Right now, we’re in the action of ablution Redneck Riviera confined and restaurants, and I accept that’s activity to be a absolutely acknowledged chain. It’s a affairs acquaintance for bodies to appear to; I’ve had bodies on Facebook, Twitter, sending me pictures from Lake Havasu [in Arizona] to the beaches of Delaware adage that’s their Redneck Riviera. That’s how I feel about it, I’m from Northwest Texas, and Redneck Riviera is everywhere from the bank to your backyard, it’s wherever you say it is. What a fun way to live, and aback you’re accessible to cut loose, what a fun cast to engage.
John Rich on Uniting Country’s Accomplished & Future: ‘All of This Timeless Talent Is Appropriate There’
I grew up in Tennessee, and I’ve heard the Gulf of Mexico region, accurately Panama Burghal Beach, Fla., referred to as “redneck Riviera,” aback I was a kid, so it’s amazing to me nobody’s latched on to that term, above aloof accepted culture.
Yeah, it was absurd to me, too, the byword “Redneck Riviera” has about 50 or 60 years of bodies calling it that. I assumption the songwriter in me had consistently said that phrase, too, and I said, “man, somebody should absolutely do article abundant with that phrase.” So, over the accomplished two years I’ve confused absolute carefully and methodically, and capital to accompany article to bazaar that absolutely stood up to what that byword stands for, and the bodies that adore it.
Good affair you didn’t decay it on “Celebrity Experience,” so you can accumulate the rights to it.
(Laughs) Yeah, ‘cause you apperceive if you go on Apprentice, Trump owns 90 percent of aggregate you got, right? That’s the deal. (Laughs) I’m joking.
Why Nashville for the aboriginal Redneck Riviera restaurant?
To me, Nashville is apparently the best agitative burghal in the United States appropriate now. We bout constantly, and we hit a lot of abundant cities, but there’s aloof no activity like what’s activity on in burghal Nashville appropriate now. And if you’re activity to accept a bar and restaurant alleged “Redneck Riviera,” I can’t anticipate of a bigger abode to accept one than burghal Nashville, so that is what we are affective on currently.
What are your amplification plans?
The amplification plan would be aboriginal you alpha in Nashville, and if they accept as abundant fun as I anticipate they’re activity to accept with it, I anticipate Myrtle Bank (S.C.), is a abundant one, Pensacola (Fla.) is a abundant one, Daytona. It’s appealing abundant wherever you feel like those association are blind out, I would like to see a abode for them to go. I’ll acquaint you one abundant affair that’s activity to be in a Redneck Riviera bar: if you go to the aback of the bar, there will be a baby bar in the aback that we alarm the Heroes Bar, a bar that serves Redneck Riviera Bank Beer and of advance aggregate else, but if you’re alive assignment aggressive cadre or a veteran, the aboriginal Redneck Riviera Bank Beer is on the house, and I don’t affliction if 1,000 of ‘em appearance up. All the veterans, all the alive duty, are activity to be taken affliction of, and that affair runs throughout aggregate we’re accomplishing with this brand. That’s why I anticipate it’s America’s brand. It’s America’s assignment hard, comedy harder brand, it’s consistently been that, except now it’s advancing to a concrete representation.
What about music?
I adulation the activity country music has, the old and the new stuff, but I absolutely like it aback you accident the two things calm an accomplish ‘em one thing. There’s a guy called DJ Sinister appropriate now, he’s a acceptable acquaintance of mine, he’s on about 42 above country markets on the weekends (“DJ Sinister and His Country Fried Mix”). That affectionate of activity in music, for me, it’s what you about-face on aback you’re on the tailgate accepting accessible for the football game. That’s the affectionate of music. Of course, there will be a alive music element, as well, because your acquaintance John here, aback I go there, I appetite to be able to get up and aces an old Don Williams song, or a Johnny Cash song, or maybe, “Save a Horse, Ride a Cowboy,” right? So I charge about to get up and play. All of my admired elements will be represented there.
You had a adduce in the Nashville Tennessean about Margaritaville actuality “where your dad goes to adhere out”…
And I don’t beggarly that disparaging, at all. Margaritaville is a assertive demographic of association that that’s area they appetite to go and arctic and sit bottomward and hang. Redneck Riviera is added the rowdy, rural adaptation of that. It’s still a abode you can accompany your kids; I accept a three year-old son and a bristles year-old son, and there are assertive confined I would never booty them to. Well, Redneck Riviera won’t be a abode like that, but it will accept edges on it you won’t see in added places. The Heroes Bar is a abundant archetype of that. Aloof the activity of the abode will feel like aback you said you acclimated to appointment Panama Burghal and all that, aloof that activity of “I get to cut apart for a minute, but we all apperceive the kids are appropriate about the corner.” We accumulate all that in mind, and I anticipate it’s absolutely activity to become a abundant American alternation of confined and restaurants.
Country music does assume to accept added activity about it appropriate now than I recall, and it’s affairs driven. So it would assume that Redneck Riviera is positioned to tap into that. But will that construe to the bigger city areas, or is there and apprenticeship process?
The acumen country music is the better is because it connects the most. Aback you allocution about a Big & Rich show, there’s an activity about it because there’s an American pride about it, there’s an absolute spirit and body to country music. It is not beam in the pan, these are artists that accomplish music for 10, 20, 30, 40 years sometimes. We all appear to abound up with these guys and girls, these songs become bookmarks in our lives, we all apperceive what those songs are to us. To me, aback you assignment on a cast like Redneck Riviera, I appetite the acquaintance to be a bookmark in their lives, too. It’s the exact aforementioned thing, but instead of aloof a concert or audition article on the radio, it’s a abode they can go any time they want. And, actuality a country music artisan and a country music fan myself, I apperceive absolutely what that is, I apperceive area I’d like to adhere out, and that’s how I’m activity at the bar and restaurant chain, it’s how I’m activity at the boots, it’s how we’re activity at the beer, all of it. And we’re activity to booty our time and do it the appropriate way, this is not a shotgun access to Redneck Riviera. You will see over the abutting 24 months added and added categories of Redneck rolling out.
Is there any abrogating association to Redneck?
No. I wrote the song “Redneck Woman” with Gretchen (Wilson), and it was No. 1 for like seven weeks, which agency it was No. 1 in Boston, Seattle, Minneapolis, San Diego, any boondocks you can name. I anticipate “redneck” has become a appellation of endearment, there’s rednecks everywhere. I had a guy airing up to me on the artery actuality in New York and go, “I’m a Fifth Avenue redneck.” I said, “what does that mean?” and he says, “I do aerial accounts actuality in New York, but I like to go out and coursing and angle and adhere out with my friends, and I adulation this country.” That’s it, it’s friends, family, God, country, accepting a acceptable time, alive adamantine and arena harder, that’s Redneck Riviera.
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